Privacy Policy

Effective Date: August 11, 2026

Roots Athletic Center (“Roots Athletic Center,” “Roots,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information of our customers, participants, parents, guardians, website visitors, and other individuals who interact with us.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, register for a program or activity, rent our facilities, complete a waiver or other form, make a payment, communicate with us, or otherwise interact with Roots Athletic Center.

By using our website or providing information to us, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

The information we collect depends on how you interact with Roots Athletic Center.

Personal and Contact Information

We may collect information such as:

  • Name
  • Mailing address
  • Email address
  • Telephone number
  • Parent or guardian information
  • Emergency contact information

Participant Information

When you register yourself or a child for a Roots Athletic Center program, league, camp, clinic, tournament, event, rental, or other activity, we may collect information such as:

  • Participant name
  • Date of birth or age
  • Parent or guardian information
  • Team, club, or organization
  • Program or activity selections
  • Emergency contact information
  • Information provided through registration forms, waivers, releases, or participation agreements
  • Other information reasonably necessary to administer the activity

Parents and legal guardians may provide information regarding minor participants when registering children for programs or activities.

Registration and Transaction Information

We may collect information relating to:

  • Program registrations
  • Leagues
  • Camps and clinics
  • Facility rentals
  • Birthday parties and events
  • Tournaments
  • Memberships
  • Purchases
  • Payment history
  • Refunds and credits
  • Account activity

Waivers and Agreements

We may maintain records showing that you, or a parent or legal guardian acting on behalf of a minor participant, completed or accepted:

  • Participant waivers
  • Assumption-of-risk agreements
  • Releases
  • Facility rules
  • Rental agreements
  • Program terms
  • Photo or media permissions
  • Other acknowledgments, agreements, or consents

Communications

If you contact us through our website, email, telephone, social media, online forms, or other communication methods, we may collect and retain the information you provide and records of our communications with you.

Website and Device Information

When you use our website, we or our service providers may automatically collect information such as:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Pages viewed
  • Links or buttons clicked
  • Referring website
  • Approximate geographic location
  • Date and time of visits
  • Website interactions
  • Advertising or campaign information

This information may be collected through cookies, pixels, tags, analytics services, or similar technologies.

2. How We Use Information

Roots Athletic Center may use information we collect to:

  • Register participants for programs, leagues, camps, clinics, tournaments, rentals, and events
  • Process and administer payments, refunds, and transactions
  • Manage participant and customer accounts
  • Administer schedules and facility reservations
  • Communicate schedule changes, cancellations, reminders, updates, and other program information
  • Respond to questions and customer service requests
  • Administer waivers, releases, agreements, and facility policies
  • Communicate with parents, guardians, or emergency contacts when appropriate
  • Operate, maintain, and improve our facilities, programs, website, and services
  • Understand how visitors use our website
  • Measure the effectiveness of marketing and advertising
  • Promote Roots Athletic Center programs, services, events, and offerings
  • Prevent fraud, misuse, unauthorized access, and security incidents
  • Maintain appropriate business, registration, waiver, and transaction records
  • Protect the rights, safety, property, and interests of Roots Athletic Center, our participants, customers, employees, and others
  • Comply with applicable laws, regulations, legal processes, insurance requirements, and contractual obligations

We may send promotional emails or other marketing communications where permitted by law.

You may unsubscribe from promotional email communications by using the unsubscribe instructions provided in the message.

Even if you opt out of promotional communications, we may continue to send necessary operational communications relating to an active registration, rental, program, transaction, or account.

3. Bond Sports Registration and Payment Platform

Roots Athletic Center uses Bond Sports as a third-party platform for certain registration, program-management, participant-account, scheduling, communication, waiver, and payment functions.

When you register for a Roots Athletic Center program or otherwise use Bond Sports in connection with Roots Athletic Center, you may provide information directly to Bond Sports.

Depending on the transaction, this information may include:

  • Parent or guardian name and contact information
  • Participant name and date of birth
  • Household and account information
  • Program and registration selections
  • Emergency contact information
  • Waiver and consent information
  • Payment and transaction information
  • Other information necessary to administer participation in Roots Athletic Center activities

Bond Sports may provide Roots Athletic Center with information necessary for us to manage programs, participants, communications, schedules, registrations, payments, waivers, and other facility operations.

Payment card information submitted through Bond Sports may be processed by Bond Sports and/or its payment-processing providers. Roots Athletic Center may receive transaction information without receiving or storing complete payment card information.

Your use of Bond Sports is also subject to Bond Sports' own privacy policy, terms, and practices.

Roots Athletic Center may retain information received through Bond Sports as reasonably necessary to operate our programs and business, maintain registration and transaction records, document waivers and agreements, comply with legal or insurance requirements, and resolve disputes.

4. Information About Children

Roots Athletic Center offers athletic programs, leagues, camps, clinics, tournaments, events, and other activities in which children participate.

Parents and legal guardians may provide personal information regarding their children through Roots Athletic Center, Bond Sports, or other authorized registration methods for purposes including:

  • Program registration
  • Participation
  • Scheduling
  • Waivers and releases
  • Emergency contacts
  • Payments
  • Program communications
  • Safety
  • Facility and program administration

Children under 13 should not independently create accounts, submit registrations, complete forms, or otherwise provide personal information to Roots Athletic Center online without the involvement and authorization of a parent or legal guardian.

Our online registration processes involving children under 13 are intended to be completed by or with the involvement of a parent or legal guardian.

Roots Athletic Center does not knowingly use personal information collected online directly from children under 13 for behavioral advertising, advertising audience creation, remarketing, or similar marketing purposes.

If we learn that personal information from a child under 13 has been collected online without appropriate parental involvement or authorization, we will take reasonable steps to review the circumstances and delete or otherwise appropriately address the information when required by applicable law.

Parents and legal guardians may contact Roots Athletic Center with questions or requests concerning personal information associated with their children.

5. Cookies and Similar Technologies

Roots Athletic Center may use cookies, pixels, tags, and similar technologies to:

  • Operate and maintain our website
  • Remember website preferences
  • Understand website usage
  • Analyze traffic
  • Measure marketing performance
  • Improve our website and services
  • Measure advertising effectiveness
  • Provide or improve advertising where appropriate

These technologies may collect information such as:

  • IP address
  • Browser and device information
  • Operating system
  • Pages viewed
  • Links clicked
  • Referring websites
  • Approximate geographic information
  • Date and time of visits
  • Website interactions
  • Marketing and campaign information

6. Google Analytics

Roots Athletic Center may use Google Analytics, a web analytics service provided by Google, to understand how visitors use our website.

Google Analytics may use cookies and similar technologies to collect information about website activity and generate statistics and reports regarding website traffic and usage.

We may use information provided through Google Analytics to:

  • Understand website traffic
  • Identify frequently visited pages
  • Understand how visitors navigate the website
  • Evaluate website performance
  • Improve website content and functionality
  • Measure marketing campaigns

Information collected through Google Analytics may also be processed by Google in accordance with Google's privacy policies and terms.

We do not intend to send participant names, children's registration information, complete payment information, or other sensitive registration information to Google Analytics.

7. Meta Pixel

Roots Athletic Center may use the Meta Pixel, an advertising and analytics technology provided by Meta Platforms, Inc.

The Meta Pixel may collect information about visitors' interactions with our website and may allow us to:

  • Measure whether advertising leads users to visit our website
  • Measure whether visitors take certain actions after viewing or clicking an advertisement
  • Analyze website traffic
  • Measure advertising performance
  • Create or improve advertising audiences where permitted
  • Deliver or improve advertisements on Facebook, Instagram, and other Meta services

Meta may receive information through the Meta Pixel and process that information in accordance with Meta's own privacy policies and terms.

We do not intend to send participant names, children's registration information, complete payment information, or other sensitive registration information through the Meta Pixel.

Roots Athletic Center does not knowingly use information collected directly from children under 13 for behavioral or interest-based advertising or remarketing.

8. Advertising and Remarketing

Roots Athletic Center may use cookies, pixels, or similar technologies to evaluate the effectiveness of our advertising and, where appropriate and permitted, to show advertising to individuals who may be interested in Roots Athletic Center programs or services.

Advertising activities may include marketing through platforms such as Google, Facebook, and Instagram.

We may create audiences based on adult website visitors or other permissible information.

We do not knowingly create advertising or remarketing audiences using personal information collected online directly from children under 13.

9. Your Cookie and Advertising Choices

Most internet browsers allow users to control or disable cookies through browser settings.

Roots Athletic Center may also provide a cookie consent or preference tool that allows website visitors to manage categories of cookies or tracking technologies, such as:

  • Necessary cookies
  • Analytics cookies
  • Advertising or marketing cookies

Disabling certain cookies may affect website functionality.

Users may also manage certain advertising and privacy preferences directly through Google, Meta, their internet browser, or other applicable services and platforms.

10. How We Share Information

Roots Athletic Center does not sell personal information in the ordinary meaning of selling customer information in exchange for money.

We may disclose information to service providers, vendors, and business partners when reasonably necessary to operate Roots Athletic Center and provide our services.

These providers may include:

  • Bond Sports, for registration, program administration, scheduling, waivers, communications, and payment functions
  • Payment processors
  • Website hosting providers
  • Email and communication providers
  • Information technology and security providers
  • Analytics providers
  • Advertising and marketing providers
  • Google, when we use Google Analytics or other Google services
  • Meta Platforms, Inc., when we use the Meta Pixel or Meta advertising services
  • Accounting providers
  • Insurance providers
  • Attorneys and other professional advisors

These providers may receive or process information necessary to provide their services and may maintain their own privacy policies governing their processing of information.

We may also disclose information:

  • When required by law, regulation, subpoena, court order, or governmental request
  • When reasonably necessary to protect the health or safety of a participant or another person
  • To investigate fraud, misuse, security incidents, illegal activity, or violations of our policies
  • To enforce our agreements, waivers, or other rights
  • To protect the property or legal rights of Roots Athletic Center or others
  • In connection with insurance claims or legal proceedings
  • As part of a merger, financing, acquisition, sale, restructuring, or transfer involving all or part of our business

11. Third-Party Programs and Organizations

Roots Athletic Center hosts programs, leagues, tournaments, rentals, clinics, events, and other activities that may be operated independently by third-party organizations.

If you register directly with another organization, that organization's collection and use of your information is governed by its own privacy practices and not this Privacy Policy.

Roots Athletic Center may provide links to third-party websites, registration platforms, social media pages, or other services for convenience.

We are not responsible for the privacy practices, security, content, or policies of independently operated third-party websites or organizations.

We encourage you to review the applicable privacy policy before providing personal information to a third party.

12. Photographs and Video

Roots Athletic Center may photograph or record activities occurring at our facilities for purposes that may include:

  • Marketing and promotion
  • Social media
  • Website content
  • Program promotion
  • Operational documentation
  • Facility security

The use of participant photographs or videos may also be addressed through registrations, waivers, releases, media permissions, program agreements, or other forms.

Where appropriate or required, parents or legal guardians may be asked to provide permission regarding the use of photographs or video involving minor participants.

13. Social Media

Roots Athletic Center may maintain accounts or pages on platforms such as Facebook, Instagram, and other social media services.

When you interact with Roots Athletic Center through a social media platform, information you provide may also be collected or processed by that platform.

Your interactions with those services are subject to the privacy policies and terms of the applicable social media provider.

Roots Athletic Center does not control the privacy practices of independently operated social media platforms.

14. Data Security

Roots Athletic Center uses reasonable administrative, technical, and physical safeguards designed to protect personal information in our possession from unauthorized access, disclosure, loss, misuse, destruction, or alteration.

We also seek to use service providers that maintain appropriate safeguards for information processed on our behalf.

However, no website, database, electronic communication, information system, or method of transmitting or storing information can be guaranteed to be completely secure.

In the event of a security incident involving personal information, Roots Athletic Center will take steps appropriate to the circumstances and comply with applicable notification and other legal requirements.

15. Retention of Information

Roots Athletic Center retains personal information only for as long as reasonably necessary for the purposes for which it was collected or as otherwise permitted or required by law.

Reasons we may retain information include:

  • Administering programs and registrations
  • Maintaining waiver and participation records
  • Maintaining transaction and accounting records
  • Addressing insurance or legal matters
  • Responding to disputes or claims
  • Satisfying contractual obligations
  • Meeting applicable legal and regulatory requirements
  • Protecting our legitimate business interests

Different types of information may be retained for different periods.

16. Your Privacy Choices and Requests

You may contact Roots Athletic Center to request that we:

  • Update or correct certain personal information
  • Review certain personal information we maintain about you or your child
  • Delete certain information when appropriate
  • Address a concern regarding our privacy practices
  • Stop sending promotional email communications

Certain records may not be eligible for deletion if Roots Athletic Center reasonably needs to retain them for legal, insurance, contractual, accounting, safety, dispute-resolution, or other legitimate purposes.

We may need to verify your identity before completing certain privacy requests.

For requests involving a minor participant, we may also need to verify that the person making the request is the participant's parent or legal guardian.

17. Data Breaches and Massachusetts Residents

Roots Athletic Center maintains personal information in accordance with applicable federal and Massachusetts privacy and data-security requirements.

If Roots Athletic Center becomes aware of a security breach involving personal information that requires notification under applicable law, we will provide required notifications to affected individuals and governmental authorities as appropriate.

18. Changes to This Privacy Policy

Roots Athletic Center may update this Privacy Policy periodically to reflect changes in:

  • Our programs or services
  • Website functionality
  • Technology
  • Service providers
  • Business practices
  • Legal or regulatory requirements

When we make changes, we will update the Effective Date at the top of this Privacy Policy.

We encourage you to review this Privacy Policy periodically.

19. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or Roots Athletic Center's privacy practices, please contact us:

Roots Athletic Center
181 Root Road
Westfield, MA 01085

Website: rootsathleticcenter.com

You may also contact us using the contact information or contact form available on our website.